Reasons of Popularity of Social Networking for Business

Social media networking and marketing has become a part of our lives. The social channels have no longer remained a part time activity or a recreational thing that people used to login in their free times. It has in fact become an essential and integral activity that is useful on recreational as well as informative grounds. From professional networking to job hunches people are using social media platforms as their day to day activity. More information is propagated and channelized through online platforms as compared to television and radio channels these days. The choice of content, discussion ability and sharing capabilities harness the power of social networking in our personal as well as professional lives.

The same is true for businesses whether they are small or large, products suppliers or services providers or non-profit organizations. Their online presence is utmost important for their business development, growth and marketing. You belong to any industry or running your setup in individual capacity you need to linkup with people. It is as much important as advertising through print media and television. In fact corporate organizations have set up their separate social media and networking departments. This thing owes to many reasons that are discussed in the following lines.

Promoting Brand Identity 

Your social networks are powerful tools to brand your products and develop goodwill for it. You can connect with people to share with them your industry information, knowledge, awareness and developments in your fields. You can even post jobs from your profiles. In this way you are indirectly and directly promoting your brand identity. In fact most of the only advertisements by different companies either take you to their websites landing pages or to their social media profiles like Facebook and Linkedin. 

Customer and Public Relationship Building and Getting Feedbacks

From social profiles businesses interact not only with their customers but general public as well who are not directly concerned with their products but are stakeholders in other aspects of your business. At the same time you get to know about the people’s perception about your brand, products and services and their likes and dislikes. You can initiate polls and surveys as well. In the same way you can share about your company events, policies and general practices according to the environment safety regulations and best working practices. Let people know about your initiatives for social and health causes and involve them in your activities. We all know that many companies post their job ads on Linkedin and other social profiles.

Generate Traffic to Your Websites

Corporate organizations, blogs and news sites, online stores and fashion brands, and every other industry can generate a lot of traffic to their blog sites, official websites and e-stores through social media channels. 

SEO Benefits

Search engines are intelligently considering the websites social networks presence, popularity and interaction with people to bring your websites links on top search results list.

These things contribute greatly towards business development and promotions and a lot of business leads and sales can also be generated through social networking. 

• About Author:

I am Michael Samson working with SpiralClick.  Our offering services includes  web development dubai, Corporate Identity Design, Ecommerce Solutions dubai, Social Media Applications, Interface Design, Software Development, Business Intelligence and solutions like Business Process Optimization, Mobile Applications Development and Business Intelligence.